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1970s AC Dealers Cash back ad

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AC7060IL View Drop Down
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    Posted: 29 Feb 2024 at 10:48am
Anyone on the forum remember these days? Anybody buy a tractor back then & receive the cash back during the purchase?


Edited by AC7060IL - 01 Mar 2024 at 1:49pm
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tbran View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote tbran Quote  Post ReplyReply Direct Link To This Post Posted: 29 Feb 2024 at 9:43pm
After the 1099 's were sent to the first customer - the dealers took it off the price and figured it in the 'deal'. Home office bean counters shook with horror at all the discounts - customers thought it was trivial.  In the mid 70's dealers were selling to dealers at 10% off list - no programs - in the mid 80s we were getting 20 % discounts off invoice...  
When told "it's not the money,it's the principle", remember, it's always the money..
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Post Options Post Options   Thanks (0) Thanks(0)   Quote captaindana Quote  Post ReplyReply Direct Link To This Post Posted: 01 Mar 2024 at 4:52am
Wow that’s another poster for me!!
Blue Skies and Tail Winds
                          Dana
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Post Options Post Options   Thanks (0) Thanks(0)   Quote AC7060IL Quote  Post ReplyReply Direct Link To This Post Posted: 01 Mar 2024 at 8:18am
Originally posted by tbran tbran wrote:

After the 1099 's were sent to the first customer - the dealers took it off the price and figured it in the 'deal'. Home office bean counters shook with horror at all the discounts - customers thought it was trivial.  In the mid 70's dealers were selling to dealers at 10% off list - no programs - in the mid 80s we were getting 20 % discounts off invoice...  
Thanks for chiming in. Back then, what dollar amount differences were between “list” and “invoice”?
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Post Options Post Options   Thanks (0) Thanks(0)   Quote AC7060IL Quote  Post ReplyReply Direct Link To This Post Posted: 01 Mar 2024 at 8:24am
Originally posted by captaindana captaindana wrote:

Wow that’s another poster for me!!
Hi CaptainDana. Sorry my post is kinda poor resolution. I’ll look around to see if I can locate original photo? Been awhile, but think I took a snap shot of it from the back of original AC sales literature? Or maybe it was from an advertisement in 1970s farm magazine? See what I can do…
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Post Options Post Options   Thanks (0) Thanks(0)   Quote tbran Quote  Post ReplyReply Direct Link To This Post Posted: 01 Mar 2024 at 1:07pm
BACK THEN,  23% off list was net - then have to add back freight and set up and delivery.  Today it varies wildly .   In fact there are items that require a lot of set up that a dealer could lose money on even selling at list!   
When told "it's not the money,it's the principle", remember, it's always the money..
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