In New york State I would consult with the Cornell Cooperative Extension folks. In PA you have something similar... associated with Penn State.. a great University system, I might add. Being in Lancaster County, PA.. and perhaps having the best soil in the world.. notwithstanding comments from the "corn belt" folks... I'd look into establishing a CSA on the 30 acres. If your friend has acreage close to upscale suburban living environments... an Organic CSA makes the most sense. Vegetables, strawberries, fruit trees, etc.. and maybe a few chickens to pick off the bugs from the vegetables, et al...
Don't be dissuaded by the conventional/chemical folks... as it takes from 3 to 5 years to right the damage wrought by chemical farming. If your friend is in the right location, organic/sustainable agriculture actually sells itself.. and your friend will be free from the death spiral of commodity farming..which is not fun nor profitable. Brix levels matter to those consumers educated enough to understand what it is or actually means... I own/operate an Organic grass-fed beef operation..catering to an upscale private market. I have reclaimed sterile acreage, that only grew weeds with no earth worms or dung beetles observable... three years to bring the earth worms back in abundance and five years to get rid of all the weeds. So tell your friend, it takes time to put the soil back into its proper balance... righting the abuses and neglect associated with chemical farming practices.
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